AI Visibility Pricing in 2026: What You Will Actually Pay

AI visibility tools advertise entry plans from about $13 to $599 a month, but a plan that tracks enough prompts across enough engines to be useful usually costs more than the headline number. The middle of the market is easier to pin down: a basic tier covering 50 weekly prompts on ChatGPT, Perplexity and Google AI Overviews has a median price of $129 a month. Below, we explain what drives that number, where hidden costs sit, and how to compare plans on equal terms. We also list our own prices, since we sell in this category.

Key takeaways

• Published entry prices for AI visibility software run from $13 to $599 a month. Of 37 tools tracked, 27 publish a self-serve price, and the other nine sell through demos or show no public price.
• For a basic tier (50 weekly prompts on three engines), the median flat price is $129 a month.
• Price follows answer checks (prompts × engines × frequency), not prompt count alone. Compare plans on cost per 1,000 checks.
• At enterprise scale, public pricing mostly disappears and you negotiate a custom contract.
• Our plans are Starter at $99 per month, Growth at $349 per month and Enterprise at $795 per month, plus a $59 per month Monthly AI Visibility Report.

Table of Contents

• What AI visibility software costs in 2026
• Why the headline price is rarely the price you pay
• Compare plans by answer checks, not prompts
• Where enterprise pricing goes quiet
• What to do with the data you pay for
• AuthorityLayer pricing
• How to choose a plan
• Common budgeting mistakes
• FAQ

What AI visibility software costs in 2026

The market has split into three rough bands.

Band	Typical monthly price	Who it fits
Entry self-serve	$13 to about $150	One brand, a small prompt set, a few engines
Working tier	About $129 to $599	A marketing team tracking dozens of prompts across several engines
Enterprise	Custom quote	Multi-brand, multi-region, daily tracking at volume

The lower edge comes from a daily-updated price index whose cheapest published plan is $13 a month for 10 prompts. The working tier comes from a comparison of 35 platforms, which found that tracking 50 prompts weekly on ChatGPT, Perplexity and Google AI Overviews costs $50 to $599 a month on the 17 tools with a flat price for it.

Vendor pages published in October 2026 show the same spread. Otterly.AI lists $29 a month, Peec AI $95, Semrush AI Visibility $99 a month per domain for 25 prompts, and Scrunch $250, according to a comparison that re-read each vendor's page in early October. That page is published by a vendor in the category, so treat its table as a snapshot and confirm each price on the vendor's own site before you budget.

Two cautions. These figures are for U.S. dollar list prices, and they change often. Check any number on the vendor's own page before you commit.

Why the headline price is rarely the price you pay

An audit of 18 tools' pricing pages makes a blunt point: the advertised price is rarely what a business pays for functional monitoring. The gap usually comes from four places.

1. Prompt caps. A cheap tier may cover 10 or 25 prompts. That is a sample, not a view of how buyers research your category.
2. Engine coverage. Some plans include two or three engines and charge extra for Claude, Gemini or others. A buyer who asks Claude gets a different shortlist than one who asks ChatGPT.
3. Seats and workspaces. Per-seat or per-domain billing multiplies the price once SEO, content and demand generation all want access.
4. Frequency. Weekly checks are cheaper than daily checks. Answers vary run to run, so a thin sample produces noisy trends.

The same audit reports that practitioners aiming for a baseline of 50 prompts daily across five engines often need a tier priced two to three times higher than the entry price. If you budget from the entry price, expect to be surprised at renewal or at the first upgrade prompt.

Compare plans by answer checks, not prompts

Vendors define "prompt" and "engine" differently, so plan names tell you little. Pricing is mainly driven by the number of answer checks, meaning prompts × engines × frequency. Normalizing to cost per 1,000 checks is the cleanest way to compare.

Here is a worked example with made-up round numbers, to show the arithmetic rather than any vendor's plan:

• Plan A: 50 prompts, 3 engines, weekly. That is 150 checks a week, about 650 a month. At $129 a month, you pay about $198 per 1,000 checks.
• Plan B: 50 prompts, 5 engines, daily. That is 250 checks a day, about 7,500 a month. At $399 a month, you pay about $53 per 1,000 checks.

Plan B looks three times as expensive and is far cheaper per check. Whether you need that volume is the real question. For a monthly board report on one brand, Plan A may be enough. For a team that ships content weekly and wants to see whether it moves recommendations, daily data on more engines earns its price.

Questions to ask before you buy

• How many checks does the plan include, and does it count each engine separately?
• Are Claude, Gemini, Grok and Meta AI included, or only ChatGPT and Perplexity? Newer engines and data residency options are often locked behind enterprise custom quotes.
• Can you see the full raw answers behind every score, or only a number?
• Is competitor tracking included, or billed per competitor?
• What happens when you exceed the cap: a hard stop, overage fees, or a forced upgrade?

Where enterprise pricing goes quiet

Once a program needs 500 or more daily prompts across eight or more engines in several regions, most tools stop publishing plans. Of the 35 platforms compared, none publishes an enterprise-scale price. Buyers move into custom negotiation, and the process looks more like an RFP than a checkout.

If that is you, prepare these before the first call:

• The list of brands, product lines and markets in scope.
• A target prompt volume and refresh frequency.
• The engines that matter to your buyers, and any regions or languages beyond the U.S.
• Security and data residency requirements.
• How many teams need access, and whether agencies are included.

Vendors quote what you ask for. A clear brief shortens the cycle and makes quotes comparable.

What to do with the data you pay for

Measurement only pays back if it changes what you publish. Forrester's guidance for B2B marketers is that being mentioned in an AI answer is not enough: they need to earn links inside the responses. Its research notes that ChatGPT click-through rates tripled from 2.2% to 5.7% between March and June 2025. A tool that only counts mentions can miss that distinction.

So judge a plan by what it helps you do next. Can it show which sources AI engines cite for your category? Can it rank the gaps by effort and impact? On the content side, auditing your key pages for citation readiness is a practical first step that costs nothing but time. If you are still deciding how to run measurement in the first place, our piece on manual versus automated AI visibility tracking shows where a spreadsheet stops being enough.

AuthorityLayer pricing

Our prices are published, in U.S. dollars:

Plan	Price	Page
Starter	$99 per month	Starter
Growth	$349 per month	Growth
Enterprise	$795 per month	Enterprise
Monthly AI Visibility Report	$59 per month	Monthly AI Visibility Report

Plans are sold as monthly or annual subscriptions, with features that differ by plan. Multi-brand organizations can get custom enterprise solutions. Check each plan page for what it includes today.

What you are paying for is evidence. Our scores come from observable answers on ChatGPT, Claude, Gemini and Perplexity, and every score can be explained and audited. You get a single benchmarking index, the AI Authority Index, plus prioritized recommendations grounded in competitive intelligence. If you want to see how scoring works before you spend anything, read how AI visibility is measured.

The simplest way to start is the free AI Visibility Scan. It shows how assistants currently describe and recommend your brand, so you can pick a plan against a real baseline instead of a guess.

How to choose a plan

Start from the decision you need to make, then work back to volume.

1. Define the question. "Are we mentioned at all?" needs a small prompt set. "Why does a competitor win the shortlist?" needs competitor benchmarking and more checks.
2. Write your prompts the way buyers ask. Aim for a set that covers category, comparison and problem-led questions. Our 15 to 30 prompt audit is a workable starting point.
3. Pick the engines your buyers use. Do not pay for coverage nobody on your buying committee touches, but do not skip Claude and Gemini by default.
4. Decide the cadence. Weekly suits reporting. Daily suits teams testing changes.
5. Price per check, then add seats and competitors. Include the extras you will need within six months.
6. Run a baseline first. A free scan or trial gives you numbers to hold the paid plan against.

For a team starting out, a lighter plan or a monthly report can be enough while you learn which prompts matter. As more teams, brands or markets join, move up. The aim is to pay for the checks you will act on.

Common budgeting mistakes

• Buying on the entry price. As the audit above shows, the working price is often two to three times higher.
• Ignoring answer variance. One run proves little. Repeated checks give you a trend line.
• Counting mentions as success. Mentions without citations or favorable positioning do not drive pipeline. See our guide to tracking AI brand mentions for what to measure beyond the count.
• Treating the tool as the strategy. Software shows gaps. Your content, PR and product pages close them. For a CMO-level view, read our measurement playbook for SEO in AI assistants.

FAQ

How much does AI visibility software cost per month?

Published entry plans range from about $13 to $599 a month. Across 37 tracked tools, 27 publish a self-serve price. The median for a basic tier of 50 weekly prompts on three engines is $129, and enterprise-scale programs are quoted individually.

Why do two plans with the same prompt count cost so differently?

Because prompts are only one input. Price follows prompts × engines × frequency, plus extras such as seats, competitors and regions. A plan that checks five engines daily does far more work than one that checks three engines weekly.

Is a free AI visibility tool enough?

For a first look, yes. A free scan shows whether assistants mention you and how they describe you. It is a snapshot, so it will not show trends, competitor movement or the effect of your content changes. Teams that need those move to a paid plan.

What should an enterprise budget for?

Plan on a custom quote. At the scale of 500 or more daily prompts across eight or more engines and several regions, public pricing pages stop applying. Bring a clear scope, as outlined above, so you can compare quotes fairly.

Can I start small and upgrade later?

Usually, yes, since most tools sell monthly or annual subscriptions with plan tiers. Confirm how overages and upgrades work before you sign, and check whether your data and history carry over when you change plans.