Understanding competitor visibility

Competitor visibility tells you who AI actually treats as your alternatives — and where your strategic intent diverges from reality.

5 min read

Read the gap

If a Target Competitor never appears in AI responses, they may not be your real competitor in the AI-influenced funnel. If an Observed Competitor keeps appearing but isn't on your radar, that is a strategic alert.

Comparison scoring

AuthorityLayer scores each competitor against you using a blend of share of voice and recommendation strength. The combined score tells you which competitor is actually applying pressure, not just which one is talked about most.

What to do with it

• Promote consistent Observed Competitors to Target
• Build comparison content for the competitors with the highest pressure score
• Re-examine positioning when AI consistently pairs you with a brand you don't consider a peer