How to improve AI visibility

A practical playbook for moving your AI Authority Index up — across discovery, recommendation, coverage, and positioning.

7 min read

Start with the weakest pillar

Open your AAI breakdown and identify the lowest-scoring pillar (Discovery, Recommendation, Coverage, or Positioning). That is where the highest-leverage work lives. Investing in your strongest pillar produces diminishing returns.

Discovery moves

• Publish substantive answers to the buyer-intent prompts surfaced in your dashboard
• Earn citations on category-defining sources
• Make sure your name, category, and offering are unambiguously stated on your homepage and About page

Recommendation moves

• Strengthen comparison content vs. your real competitors (Target and Observed)
• Surface third-party validation — reviews, case studies, independent rankings
• Tighten positioning so AI has fewer reasons to recommend an alternative

Track, don't guess

Use Action Tracking to mark each play as Not Started, In Progress, Completed, or Dismissed. Over time AuthorityLayer correlates completed actions with AAI movement so you learn what actually works for your brand.