GEO best practices

Generative Engine Optimization (GEO) is how brands earn recommendation in AI systems. Here are the practices that consistently work.

6 min read

Write for the buyer's question, not the keyword

AI systems retrieve and synthesize answers, not pages. Content that answers a real buyer question end-to-end outperforms content optimized for a single keyword.

Be unambiguous about who you are

• State your category in plain language on every key page
• Name your ideal customer and the alternatives you replace
• Avoid clever tagline-only descriptions on pages AI is likely to read

Earn citations, not just links

AI models prefer sources they can attribute. Industry reports, structured comparisons, and independently published data are far more useful than generic backlinks.

Refresh, don't just publish

Recency matters. A regularly updated, structured guide will outperform a deeper but stale one in most AI retrieval scenarios.