Adding competitors and markets

Markets define where you measure AI visibility. Competitors define who you measure it against. Here's how to set them up.

4 min read

Markets

Each market is one language paired with one geography. AuthorityLayer derives an execution context per market so prompts are localized and competitive comparisons stay apples-to-apples.

Target vs. Observed competitors

Target Competitors are the brands you want to win against — your strategic intent. Observed Competitors are the brands AI actually surfaces alongside you. The gap between the two is one of the most important strategic signals in AuthorityLayer.

Best practices

• Add 3–6 Target Competitors per market — enough to measure share, few enough to stay focused
• Review Observed Competitors monthly; promote new ones to Target when they keep appearing
• Avoid adding competitors from adjacent industries you don't actually compete with