AuthorityLayer app map — a tour of every section

A guided tour of every section of the AuthorityLayer app — Overview, Prompt Explorer, Competitors, Opportunities, Recommendations, Reports, and Settings.

9 min read

This is a complete walkthrough of the AuthorityLayer app. Use it to get familiar with where everything lives, what each section is for, and how the pieces work together to grow your AI visibility.

1. Overview

Your strategic control panel. It opens with your AI Authority Index (AAI) — a single 0–100 score across Discovery, Recommendation, Coverage, and Positioning — broken down per AI model (ChatGPT, Gemini, Claude, Perplexity, Grok) and per market.

  • AAI score with the four-pillar breakdown and a 'Why this score?' explanation
  • Model tabs to see how each AI system treats your brand
  • Market selector to compare countries and languages side by side
  • Top competitors with signed deltas vs. your last cycle
  • Priority queue surfacing the highest-impact moves for the week

2. Prompt Explorer

The evidence layer. Every score in AuthorityLayer traces back to real buyer-intent prompts and real AI responses. Prompt Explorer lets you read those responses, see exactly where your brand and competitors are mentioned, and inspect ranking and sentiment.

  • Browse real buyer-intent prompts grouped by category and intent
  • Open any response to see the full AI answer, brand mentions, and top-3 ranking
  • Filter by model, market, category, or sentiment
  • Drill into the evidence behind any AAI movement

3. Competitors

Where strategic intent meets AI reality. AuthorityLayer separates Target Competitors (who you want to beat) from Observed Competitors (who AI actually surfaces against you). This gap is one of the most important signals in the product.

  • Tracked vs. AI-recommended competitors per market and model
  • Share of Voice and recommendation share trends
  • Promote Observed Competitors to Target with one click
  • Per-competitor authority and comparison scoring

4. Opportunities

Ranked, evidence-backed plays to grow your AAI. Opportunities are clustered into High Impact, Weak Recommendations, Competitive Losses, and Narrative Risks. Each card shows the evidence, expected impact, and recommended action.

5. Recommendations

Specific, prioritized actions ranked by Priority and Impact. Recommendations cover content, positioning, and competitor-gap moves, and each one links back to the prompts and evidence that produced it.

  • Priority and Impact ranking, so the team always knows what to do next
  • Structured detail panel: why it matters, what to do, expected effect
  • Direct links back to the prompts and competitors that justify the action

AI Visibility Brief (Growth + Enterprise)

Every tracked prompt on Growth and Enterprise gets an AI Visibility Brief — evidence-based, per-prompt guidance that explains why AI models recommend competitors for that prompt and what your content needs to change to earn AI recommendations. It's grounded in the AI evidence AuthorityLayer already observes for you, not generic content templates.

  • Why competitors win this prompt, derived from observed AI evidence
  • Recommended content structure (H1/H2) matched to the prompt intent
  • Missing entities, missing trust signals, and questions the answer must cover
  • Recommended FAQs and the specific evidence AI models reward
  • Regenerates automatically whenever new AI evidence is collected — no per-month quotas

6. Reports

Your Monthly Executive PDF Summary — a polished PDF that summarises AAI movement, competitive positioning, biggest wins, biggest risks, and the recommended focus for next month. Previous months are archived so you can track progress over time.

7. Settings

Where you manage everything that shapes how AuthorityLayer measures you.

  • Account — profile and sign-in
  • Workspace — truth profile, markets, tracked competitors, focus areas
  • Billing — plan, invoices, and capacity

Putting it together

Overview tells you where you stand. Prompt Explorer shows the evidence. Competitors and Opportunities show where to push. Recommendations (and AI Visibility Brief guidance on Enterprise) turn that into concrete action. Reports keep leadership aligned month over month.